With Google ready to acknowledgement the desktop passed in 3 years" time, Microsoft CEO Steve Ballmer is set to give a discuss Thursday on his prophesy of the destiny of computing and where the clouded cover fits in to things.The discuss is being promote over the Internet at 10 a.m. PST and we"ll be covering it live as well.I"ve additionally embedded the live discuss next (Silverlight required). But dont dont think about to strike reload to get my updates.10:00 a.m. PT: Waiting for Ballmer. Microsoft has shown live video of the throng and what looks to be a Windows Azure enclosure that it brought to the event, that is being hold at the University of Washington.10:05 a.m. PT: Event is kicking off. University of Washington boss is on stage, articulate about longstanding attribute with Microsoft that dates behind to when "Paul and Bill snuck on campus to take computer time." These days, Microsoft has the own computers, but UW sends about 100 graduates a year to work at the program maker.10:06 a.m. PT: Ballmer takes the stage. Theres a small uncanny irony to me. Notes he travels to universities all over the world, together with Budapest, where they threw eggs at him, but this is the initial time he has oral at the hometown university. (Update 11:50 p.m. PT -- It looks similar to he has oral at UW, majority not long ago in 2007. But I theory he hasnt oral at the Allen Center there, so may be that is the irony he was referring to.)10:08 a.m. PT: The Internet is the present that keeps on giving, Ballmer said. "Today I wish to speak about the cloud," that he pronounced is the ultimate expansion of that gift.10:10 a.m. PT: The browser, free e-mail, and poke all altered the Internet and the clouded cover is only the ultimate expansion of that. Ballmer records that Ray Ozzies memo on the significance of the clouded cover is right afar five years old and there is still a lot of unprepared promise.Now display video of University of Washington students being asked about the cloud. The ones on camera dont appear to know. Guess they wouldnt be piece of those 100 students a year hired by Microsoft.Video ends with UW football manager explaining what the clouded cover essentially is.10:14 a.m. PT: I dont know if we are regularly going to be articulate about the clouded cover as a term, Ballmer notes, but the concept, he pronounced is something "we"re betting the association on."10:15 a.m. PT: Ballmer says he will ouline five beliefs of the cloud. No. 1 The clouded cover creates opportunities and responsibilities. Ballmer records what I would have said, that only sounds similar to a lot of "blah, blah, blah."Responsibilities similar to privacy, etc. that are both technical and amicable issues. 10:18 a.m. PT: Ballmer additionally talks about the hurdles of monetizing calm creation. He gives props to that App store, mentions you can put up a Web page and embody Google AdSense ads, but suggests there is more, afterwards shifts speak behind to remoteness and anonymity."We think as a big company, we"ve gpt to lead on privacy," Ballmer said. For the author to set up clever infrastructure, need a lot of blurb players in areas similar to payments, infrastructure, identity, etc.10:22 a.m. PT: Principle No. 2: The clouded cover helps you sense and take action. Ballmer gives his personal e.g. of perplexing to find out some-more about health caring to be some-more sensitive about remodel debate. He pronounced utilizing any poke engine it was easy to find a sea of report but tough to find the interpretation he was seeking for.More speak about "10 blue links" as state of search. Its Microsofts the one preferred line of how it can still kick Google. The thing is, both companies are relocating afar from 10 blue links. The question, to me, is how can Microsoft or any one else leapfrog Google rather than only suggest simply suited incremental advances. Google surpasses Yahoo as the majority renouned poke engine not by being a small better, but by being significantly better.10:25 a.m. PT: Demo of ultimate version of Bing Maps by Microsofts Blaise Aguera y Arcas. He talks about maps not only as an entity, but a proceed to perspective all demeanour of information.10:30 a.m. PT: The demo is still going on. Meanwhile, I think this Microsoft site is new, with a new motto, observant that Microsoft is "all in" on the cloud. The site records how all of Microsofts key products--Windows, SQL, bureau and Exchange--are relocating in to the cloud.There is no disbelief in my mind Microsoft is relocating that way. One of the key questions, though, is either it can get the same worth for those products in a cloud-based world.10:35 a.m. PT: Aguera y Arcas is display a small of the apps being built on tip of Bing Maps, all from a real-time telescope perspective to practical applications similar to display what businesses and services are circuitously a sold place. Now behind to Ballmer.Ballmer rolls out dimension No. 3 on his list of five. The clouded cover enhances personal and veteran interaction. Again, Ballmer says what I would have said. Thats viewable and function already.But, theres more, of course. The cloud, he says, is what will let people lift things together how and the proceed we wish to. Bring together things similar to contacts and monthly calendar in the context of whatever we are doing.This is a pointed point Ballmer I think is making. Think about it--Email is an e.g. of static, mostly context unknowingly application. It looks the same to the target either it is sent from a phone, on a craft with Wi-Fi or at an bureau desk. But alternative communications are rising that are formed on the context of where the participants are. Examples of this embody the formation of place and participation in to communications systems.10:43 a.m. PT: Another demo, this time of howXbox can be used in UK to share the TV-watching experience around work Microsoft has finished with calm provider Sky.You can share live TV with Xbox Live friends online. I"ve listened about this a bunch, but have nonetheless to be assured that TV is a amicable experience over those physically in the same place. Maybe sports, but in general, I similar to to watch TV with at majority one or dual alternative people. The demo sounds some-more similar to examination a movie in a unequivocally loud drama to me.10:50 a.m. PT: Microsoft demo man is you do a intrepid pursuit of perplexing to cover as the video is receiving perpetually to bucket (it is synching with the UK).10:52 a.m. PT: Dimension No. 4 clouded cover wants smarter devices. This isnt to contend we are not going to do a lot of work on browsers and standards. "The inclination you make use of do matter."This is unequivocally the key subject for Microsoft, utterly on the desktop side. I dont hold the desktop device is going away. Nor do I unequivocally think Google does either--if they did there wouldnt be a Chrome OS, in further to Android.The subject is what is the destiny of the customer experience. If it is only a gateway to the Web, afterwards it probably wouldnt have the commission of worth that Windows has enjoyed on the PC.The phone is essentially a great e.g. of this. All these apps infer there is a abounding direct for internal experiences, if they do something that a general clouded cover hookup cannot.Ballmer says this is what Microsoft is perplexing to do with Windows. I"m meddlesome to see what Microsoft can do in this area--and how quickly. Historically, Microsoft has had a tough time creation poignant changes to Windows in a discerning time frame.Now hes articulate Windows Phone 7 Series a bit...10:57 a.m. PT: Finally, the fifth dimension. Something about how the clouded cover drives server innovation, that in spin drives the cloud. Not utterly certain what Ballmer equates to about this. 11:01 a.m. PT:OK, sounds similar to hes articulate about the disproportion in in between the server design of the cloud, contra normal client-server. Virtualization, he said, was only a overpass to get a small some-more focus out of the old architecture. Whats unequivocally indispensable is new sort of focus design, i.e. Windows Azure.11:05 a.m. PT: Microsoft is alternate a lot of the work--90 percent--across the association to the cloud. Its about 70 percent right afar and will be 90 percent of bid in a years time. Windows development, he said, had a small non-cloud work to do (read relocating over Vista) but right afar it as well is focused on how can it be a great clouded cover client.Ballmer records that shifts in computing lend towards to come each 10 years are so. "Those are engaging times," Ballmer said."For the cloud, we"re all in."11:09 a.m. PT: Done with speech. On to Q and A.11:15 a.m. PT: Ballmer talks a small bit about disproportion in in between the proceed of Microsoft contra that taken by Apple and RIM. "You get just what they select to set up for you." He says on the phone, Microsoft wants a small choice, but maybe not as most as it gave in the past with Windows Mobile. On the PC, he said, there is room for even some-more shapes and sizes. "The Personal Computer form cause is not a immobile thing," he said.11:20 a.m. PT: Taking a step back, there wasnt a lot new in Ballmers discuss as far as products, but the tinge of the summary unequivocally is different. In the past, Microsoft talked about on-premise as similarly critical as what is going on in the cloud, as evidenced by the "Software and Services" mantra. Today, the "Cloud: We"re all in."
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