Even as ConAgra Foods weighs the destiny of the Slim Jim plant in Garner, the association is reviving selling of the beef snacks with a muscled, aroused pitchman.
ConAgra voiced a promotional understanding with World Wrestling Entertainment, and the initial promotion debate given an blast at the Garner plant last summer killed 4 workers and halted Slim Jim production. WWE star the Edge will be the "Spicy Side" campaigns spokesman.
Slim Jim additionally will be the "official beef break of WWE."
Garner and state officials go on to come to terms an incentives package directed at keeping the shop-worn ConAgra plant open.
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